Eco-town advert was misleading

The developers of a proposed eco-town near Stratford-upon-Avon have misled local residents about its potential benefits the advertising watchdog, Advertising Standards Authority (ASA), has ruled. MP Peter Luff challenged the claims that Middle Quinton would create more than 4,700 new jobs and 6,000 homes and questioned the claim the site would be located on brownfield land. The ASA upheld Mr Luff’s complaint and ruled the two companies, St Mowden and the Bird Group, must not repeat the claims.